Marketing
http://marketing.wharton.upenn.edu
Marketing Concentration Advisors
| Dr. Stephen Hoch | 700 JMHH | hochs@wharton | 215-898-0233 |
| Dr. J. Wes Hutchinson | 700 JMHH | jwhutch@wharton | 215-898-6450 |
Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini courses (e.g., new product development, advertising, retailing). Many students with a concentration in marketing have gone on to work in brand management, advertising sales, marketing research, consulting, and entrepreneurial ventures.
Required:
MKTG 211: Consumer Behavior
MKTG 212: Marketing Research
Two cus of:
MKTG 221: New Product Management (0.5 cu)
MKTG 222: Pricing Policy (0.5 cu)
MKTG 223: Channel Management (0.5 cu)
MKTG 224: Advertising Management (0.5 cu)
MKTG 225: Principles of Retailing (0.5 cu)
MKTG 226: Sales Force Management (0.5 cu)
MKTG 235: Principles of Advertising (1 cu)
MKTG 236: Law of Marketing and Antitrust (1 cu)
MKTG 271: Models for Marketing Strategy (1 cu)
MKTG 276: Applied Probability Models in Marketing (1 cu)
MKTG 277: Marketing Strategy (1 cu)
MKTG 281: Entrepreneurial Marketing (0.5 cu)
MKTG 282: Multinational Marketing (0.5 cu)
MKTG 288x: Pricing Strategies (1 cu)
MKTG 289: Marketing Methods and Applications for Business Consulting (0.5 cu)
MKTG 341: Senior Seminar (1 cu)
MKTG 394: Special Topics: Entertainment and Sports Marketing (1 cu)
MKTG 396: Special Topics (0.5 cu)
MKTG 399: Independent Study*
* Subject to approval of department undergraduate advisor
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