Marketing & Communication
http://www-marketing.wharton.upenn.edu
Marketing & Communication Concentration Advisor
| Dr. Stephen Hoch | 700 JMHH | hochs@wharton | 215-898-0233 |
| Dr. J. Wes Hutchinson | 700 JMHH | jwhutch@wharton | 215-898-6450 |
The connections between Marketing and Communication as fields of study are many. Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective methods of conveying information. Students who take a second concentration in Communication will augment their understanding of the core concepts taught in their Marketing courses and will be better prepared for employment or graduate study.
The dual concentration in Marketing and Communication allows Wharton students who are concentrating in Marketing to take four courses in the Annenberg School of Communication and to have this cluster of courses recognized on their transcript as a second concentration. Students who wish to pursue a second concentration in Communication must first declare a primary concentration in Marketing. The concentration in Communication may not be used as a primary or sole concentration for Wharton undergraduates. Students are strongly recommended to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.
Required:
COMM 125: Introduction to Communication Behavior
COMM 130: Mass Media and Society
Two of:
COMM 175: Argument and Public Advocacy
COMM 237: Health Communication
COMM 262: Visual Communication
COMM 275: Communication and Persuasion
COMM 299: Communication Internship
COMM 330: Structure and Function of Advertising
COMM 339: Critical Perspectives in Journalism
COMM 350: Non-Verbal Communication
COMM 399: Independent Study
For questions regarding Communications courses, please contact Ms. Claire Herman (215-898-8892, cherman@asc.upenn.edu) at the Annenberg School for Communication.
Print this page
