Marketing & Operations Management
http://marketing.wharton.upenn.edu/
http://opimweb.wharton.upenn.edu/
Concentration Advisors
Dr. Stephen Hoch (MKTG) - 700 JMHH, hochs@wharton.upenn.edu, 215-898-0233
Dr. Lorin Hitt (OPIM) - 571 JMHH, lhitt@wharton.upenn.edu, 215-898-7730
The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.
The concentration gives students a choice of several complementary courses within the Marketing and OPIM departments. The concentration requires a total of four course units - two course units from each department. One of the courses must be OPIM415 (Product Design), MKTG 221 (New Product Management), or MKTG 391 (Special Topics: New Product Development). Each of these three courses includes a project that is relevant to the joint concentration.
PRE-REQUISITES: MKTG 101 and OPIM 101 (unless exempt).
OPIM (2 CUS REQUIRED)
- OPIM 220 - Operations Management
- OPIM 223 - Service Operations (.5 cu)*
- OPIM 224 - Service Operations: Models and Applications
- OPIM 397 - Retail Supply Chain Management (.5 cu)
- OPIM398 – Retail Supply Chain Management*
- OPIM 415 - Product Design
*Note: 223 is the first half of 224/OPIM398 is the full semester version of OPIM397
MKTG (2 CUS REQUIRED)
- MKTG 221 - New Product Management (.5 cu)
- MKTG 223 - Channel Management (.5 cu)
- MKTG 225 - Principles of Retailing
- MKTG 226 - Sales Force Management (.5 cu)
- MKTG 271 - Models for Marketing Strategy
- MKTG 277 - Marketing Strategy
- MKTG 288 - Pricing Strategy
- MKTG 476 - Applied Probability Models for Marketing
- MKTG 391 – Special Topics: New Product Development
NOTE: One of the courses taken for the joint concentration must be OPIM 415 (Product Design), MKTG 221 (New Product Management) or MKTG 391 (Special Topics: New Product Development).
Print this page
