Retailing
http://marketing.wharton.upenn.edu
Concentration Advisor:
Ms. Erin Armendinger – 700 JMHH, aerin@wharton.upenn.edu, 215-898-1271
Best Way to Contact: E-Mail
The secondary concentration in Retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry relevant electives from Wharton and the College of Arts & Sciences.
Four course units (cu’s) are required for the secondary concentration, based on the following framework:
- Retailing Core Component (1.5 cu): Introductory courses in retailing and retail supply chain management;
- Marketing Component (0.5 cu): Selected from retail-relevant courses in marketing;
- Operations Component (1.0 cu): Selected from retail-relevant courses in Management, OPIM, real estate and transportation;
- Design Component (1.0 cu): Selected from retail-relevant courses in architecture, communications, OPIM, urban studies and visual studies.
A second concentration in Retailing is intended to complement course work completed in a primary concentration and provide deep exposure to retail-relevant issues. Retailing cannot be a student’s only concentration at Wharton; students must have declared a primary concentration. Also, one course unit may simultaneously count toward the Business Breadth requirement and the Retailing second concentration. However, no other double counting is allowed with any other concentration or degree requirement.
A total of four course units are required for the secondary concentration:
- Required Retailing Courses (1.5 cu):
- MKTG 225 – Principles of Retailing (0.5 cu)
- OPIM 398 – Retail Supply Chain Management (1 cu)
Note: Students who have already completed OPIM 397 (0.5 cu), which has been replaced by OPIM 298 (1 cu), should consult with the concentration advisor.
PLUS
- Marketing Component (0.5 cu) selected from:
- MKTG 211 – Consumer Behavior (1 cu)
- MKTG 212 – Marketing Research (1 cu)
- MKTG 223 – Channel Management (0.5 cu)
- MKTG 224 – Advertising Management (0.5 cu)
- MKTG 235 – Advertising Theory and Practice (1 cu)
- MKTG 281 – Entrepreneurial Marketing (0.5 cu)
- MKTG 288 – Pricing (1 cu)
- MKTG 391 – New Product Development (1 cu)
- Operations Component (1 cu) selected from:
- MGMT 104 – Industrial Relations and Human Resource Management (1 cu)
- OPIM 220 – Introduction to Operations Management (1 cu)
- OPIM 291 – Negotiations (1 cu)
- OPIM 314 – Enabling Technologies (1 cu)
- REAL 209 – Real Estate Investment (1 cu)
- REAL 321 – Real Estate Development (1 cu)
- ESE 250 – Logistics, Manufacturing and Transportation (1 cu)
- Design Component (1 cu) selected from:
- ARCH 462 – Design & Development (1 cu)
- COMM 262 – Visual Communication (1 cu)
- OPIM 415 (cross-listed with MEAM 414 and 515) – Product Design (1 cu)
- URBS 205 – Power of Place: People and Environmental Design (1 cu)
- VLST 101 – Eye, Mind, Image (1 cu)
Some considerations for students who are exploring concentrations:
MKTG 225 – Principles of Retailing is a good course for students who wish to explore retailing as a potential concentration. This introductory course covers various aspects of the retail industry, including merchandising, marketing, store operations, supply chain and corporate strategy.
The concentration is balanced between qualitative and quantitative courses. There is ample choice in the concentration’s marketing and operations components for students to select quantitative or qualitative courses, while the design component challenges students to understand and appreciate the aesthetic elements that are integral for successful retailing.
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