Wharton Stories: Marketing

Bright red maple leaves on a branch against a blurred background of trees, representing the autumn season.
“Natives at Penn is a very genuine and welcoming community. It is a small, tight knit group; and there, I felt comfortable enough to be vulnerable.” – Lauren McDonald

Two Native American Undergraduates Thrive at Wharton and in Business Education

Three people are standing and conversing happily indoors, with two individuals facing one who is smiling and carrying a backpack.
“We have a read to admit philosophy, which means that in every application we are looking for reasons to admit you and not reasons to deny you. We are looking for your best day and not your worst.” – Blair Mannix, Director of Admissions

Application Tips from the MBA Admissions Committee

A person in a hooded jacket stands in the middle of a brightly lit urban area, surrounded by large, colorful billboards at night.
Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

Illustration of diverse hands raised in the air, representing inclusivity and participation.
Undergraduate teams across the country were challenged to review the Biden administration’s pledge to clean up coal mine pollution, involving Indigenous land, sustainability, and climate.

Wharton Hosts the 2022 Diversity Case Competition

A group of people sitting at a table in a formal setting, wearing suits and masks. Bottles of water are placed in front of them.
A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

A group of students in party hats and glasses smile for the camera in front of a pink background.
Tanusri Balla, a senior in the M&T Program, shared how being a Wharton 101 TA and Co-Chair of Wharton Council enabled her to positively impact the freshman experience.

How This Undergrad Revamped the Club Recruitment Process for Wharton Freshmen

Students working in a room with pop-art decorations and yoga balls on the ground.
The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

A person is speaking at a podium with a microphone during the MARC (Marketing Advertising and Retail Conference). A banner in the background displays conference details and illustrations of landmarks.
At this year’s MARC Conference, undergrads heard from Wharton alum and Christian Lacroix CEO Nicolas Topiol on how he helped revive the luxury fashion house post-bankruptcy.

4 Brand Strategies That Put Christian Lacroix Back on the Runway

Clothing rack filled with different items of clothing hanging on it.
Retailers today are battling for customers who are increasingly picky about their shopping experience. At the 2019 Wharton Women Annual Dinner, the SVP for Walmart Fashion and Wharton alum shared her 3 strategies for successful brand expansion.

Wharton Women Learn How Denise Incandela Transformed Fashion at Walmart

Picture of Prof. John Zhang teaching in China. He wears a black suit and white shirt, and is gesturing as he speaks. The classroom is filled with students.
A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer