Wharton Stories: Marketing

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer

How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling

The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Christopher Richardson is interested in marketing, retail, and entertainment and hopes to work with a marketing agency in a position that allows him to combine his analytical and creative halves

How This Undergrad Is Exploring His Diverse Interests

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

“If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.”

5 Reasons to Study Marketing for Any Career Path

Kayvon Asemani, W’18, chose a triple concentration in management, marketing, and finance to develop the business chops he needs to run his eponymous music and clothing company.

Economics Undergrad Puts Classroom Lessons to Work in His Music and Clothing Company

“The hardest thing in a world full of technology is finding time to think. Technology only gives us information, but once we have that information we need the time to understand it.”

How Prof. Senthil Veeraraghavan Balances Technology and Engagement in the Classroom

Wharton undergrad Isabel Solares balances a French minor and membership on the Wharton Retail Club Board with her concentrations in finance and marketing.

How This Wharton Student Follows Her Interests in Fashion and Liberal Arts