Wharton Stories: Marketing

Tanusri Balla, a senior in the M&T Program, shared how being a Wharton 101 TA and Co-Chair of Wharton Council enabled her to positively impact the freshman experience.

How This Undergrad Revamped the Club Recruitment Process for Wharton Freshmen

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

At this year’s MARC Conference, undergrads heard from Wharton alum and Christian Lacroix CEO Nicolas Topiol on how he helped revive the luxury fashion house post-bankruptcy.

4 Brand Strategies That Put Christian Lacroix Back on the Runway

Retailers today are battling for customers who are increasingly picky about their shopping experience. At the 2019 Wharton Women Annual Dinner, the SVP for Walmart Fashion and Wharton alum shared her 3 strategies for successful brand expansion.

Wharton Women Learn How Denise Incandela Transformed Fashion at Walmart

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer

How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling

The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Christopher Richardson is interested in marketing, retail, and entertainment and hopes to work with a marketing agency in a position that allows him to combine his analytical and creative halves

How This Undergrad Is Exploring His Diverse Interests

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

“If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.”

5 Reasons to Study Marketing for Any Career Path