Wharton Stories: Retail

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

The Shark Tank star spoke candidly with students competing at Wharton’s first 24-hour IDEATHON 2020.

Daymond John on Focus, Fashion, and Finding the Right Mentor

At this year’s MARC Conference, undergrads heard from Wharton alum and Christian Lacroix CEO Nicolas Topiol on how he helped revive the luxury fashion house post-bankruptcy.

4 Brand Strategies That Put Christian Lacroix Back on the Runway

Retailers today are battling for customers who are increasingly picky about their shopping experience. At the 2019 Wharton Women Annual Dinner, the SVP for Walmart Fashion and Wharton alum shared her 3 strategies for successful brand expansion.

Wharton Women Learn How Denise Incandela Transformed Fashion at Walmart

CEO of the wildly popular indoor cycling studio SoulCycle came to campus to talk specialty retail with Wharton undergrads and MBAs.

SoulCycle CEO Melanie Whelan Shares 5 Tips for Success in Specialty Retail with Wharton Marketing Class

Wharton undergrad Isabel Solares balances a French minor and membership on the Wharton Retail Club Board with her concentrations in finance and marketing.

How This Wharton Student Follows Her Interests in Fashion and Liberal Arts

At Wharton Jiyu Lin had the chance to explore industries and find out what interests her most. “After taking several business classes, and applying my knowledge to two different internships, I’ve discovered that although I am very serious about my career, I also want to do something that is fun and exciting,” she said. “That’s why I’m now interested in managing a retail or fashion company.”

How Internships and Classes Helped This Undergrad Find Her Interests