Wharton Stories: Analytics

A person in a hooded jacket stands in the middle of a brightly lit urban area, surrounded by large, colorful billboards at night.
Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

A person in an office setting analyzing data on two computer monitors displaying various graphs and charts.
The annual Women in Data Science conference is only one of the ways in which Wharton is forging a path for women in the industry.

Opening Doors and Closing Gaps for Women in Data Science

A group of people sitting at a table in a formal setting, wearing suits and masks. Bottles of water are placed in front of them.
A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

A person typing code on a laptop, with a cup and a potted plant in the background.
Wharton students share tips about interning at Facebook, Comcast, and Quicken Loans at the first Data Days Conference.

How To Land a Data Science Internship

A 3D-rendered human brain with a gradient purple and blue background, symbolizing brain function or neuroscience.
Meet Ileri Akinnola, one of two recipients of Wharton’s inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship for Underrepresented Students.

How Wharton Is Growing Diversity in Neuroscience

Three women presenting on stage at a glass podium with a Wharton banner in the background
A class project on wildfire prevention led three Wharton undergrads to present their findings at the Women in Data Science Conference at Penn.

Predicting Random Forest Fires in California

A person is flipping a card. There are various cards that are face-up on the green poker table.
“While we need experience to learn, it is mostly interfering with the learning process,” said Annie Duke, author and retired professional poker player.

How to Learn from Wins and Losses — and Other Lessons from Poker

Five students standing in front of a lecture hall with bright green presentation screens behind them
Evite CEO Victor Cho, W’93, and VP Jay Neuman learned what Wharton and Penn student teams discovered about their company’s data at the Datathon finale.

WCAI Datathon Student Finalists Present Their Data Findings to Evite

Melissa in a black dress looking off campus with the trees on Locust Walk behind her
Melissa Matalon, W’19, is making connections between her diverse concentrations and the real world, integrating lessons from consumer psychology to statistics.

How Combining Two Passions Landed this Senior a Job at Facebook

Question and answers during the WCAI Analytics Accelerator Summit
The Wharton Analytics Accelerator Summit offers students across the University a chance to team up with others to build models for real companies to solve business problems.

Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems