Wharton Stories: Analytics

Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

The annual Women in Data Science conference is only one of the ways in which Wharton is forging a path for women in the industry.

Opening Doors and Closing Gaps for Women in Data Science

A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Wharton students share tips about interning at Facebook, Comcast, and Quicken Loans at the first Data Days Conference.

How To Land a Data Science Internship

Meet Ileri Akinnola, one of two recipients of Wharton’s inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship for Underrepresented Students.

How Wharton Is Growing Diversity in Neuroscience

A class project on wildfire prevention led three Wharton undergrads to present their findings at the Women in Data Science Conference at Penn.

Predicting Random Forest Fires in California

“While we need experience to learn, it is mostly interfering with the learning process,” said Annie Duke, author and retired professional poker player.

How to Learn from Wins and Losses — and Other Lessons from Poker

Evite CEO Victor Cho, W’93, and VP Jay Neuman learned what Wharton and Penn student teams discovered about their company’s data at the Datathon finale.

WCAI Datathon Student Finalists Present Their Data Findings to Evite

Melissa Matalon, W’19, is making connections between her diverse concentrations and the real world, integrating lessons from consumer psychology to statistics.

How Combining Two Passions Landed this Senior a Job at Facebook

The Wharton Analytics Accelerator Summit offers students across the University a chance to team up with others to build models for real companies to solve business problems.

Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems