Wharton Stories: Business Education & Evolution

A person in a hooded jacket stands in the middle of a brightly lit urban area, surrounded by large, colorful billboards at night.
Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

A person in an office setting analyzing data on two computer monitors displaying various graphs and charts.
The annual Women in Data Science conference is only one of the ways in which Wharton is forging a path for women in the industry.

Opening Doors and Closing Gaps for Women in Data Science

A golfer in mid-swing on a course, surrounded by lush greenery. Two sponsor signs, one with the HSBC logo and the other with the Mercedes-Benz logo, are visible.
Looking at Jason Fan’s accolades — student-athlete, future real estate analyst — you wouldn’t know those weren’t predetermined paths.

Through Trial and Error, This Wharton Undergraduate Found His Own Path

A modern glass and brick building illuminated at dusk, showcasing large windows and contemporary architecture, with visible office interiors.
Sharon Luo, W’23, is not entirely sure what she wants to do, but she hopes to pursue a career that allows her to combine her interests in finance, media, and technology.

An Undergrad Shares Her Favorite Things About Penn and Wharton

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Meet Ileri Akinnola, one of two recipients of Wharton’s inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship for Underrepresented Students.

How Wharton Is Growing Diversity in Neuroscience

Headshots of Dean and leaders of ROE and student leaders of WEDIG
“If we could just have a candid conversation with our Dean about what she believes in, what would we want to hear from her?”

Students Chat With the Dean About Diversity at Wharton

2019 IDDEAS Cohort group photo in front of LOVE statue hero
Since 2012, IDDEAS@Wharton has been a pathway for undergraduate students of all backgrounds to enter the world of business research.

Building a Diverse Pipeline for Business Faculty

Illustration of a virtual meeting with diverse participants. A laptop screen shows one person, while smaller images of five others appear around it, suggesting a video call.
When Prof. Lori Rosenkopf’s course on the culture of tech went virtual, she set out to make a more interactive learning experience. Her efforts have seen some unexpected results.

Breaking Classroom Barriers Over Zoom

A person with long hair is using a laptop, sitting at a wooden table with a stack of colorful folders and books in the background.
The Global Youth Program revamped its high school offerings this summer by combining vibrant online learning with community support.

Bringing the Wharton Experience to High Schoolers Around the World

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Students and Wharton staff worked together to organize a week of activities around PACT, the four foci of the Undergrad Program.

Wharton Undergrads Reflect on Purpose, Agility, Community, and Technology